Our Story

Founded in Luxembourg's vibrant business hub of Differdange, CloudHub Novaes emerged from a recognised need for specialised analytics expertise in the retail loyalty programme sector. Our team combines deep industry knowledge with cutting-edge data science capabilities to help retailers unlock the full potential of their customer relationships.

As a registered SARL (Registration Number: RCSB965241) operating throughout the European Union, we have established ourselves as trusted partners to retailers seeking to enhance customer retention, increase engagement, and drive sustainable revenue growth through data-driven insights.

Our commitment to excellence and innovation has enabled us to develop sophisticated analytics methodologies that deliver measurable results for businesses of all sizes, from boutique retailers to large multi-location chains.

CloudHub Novaes office

Our Mission & Values

Guiding principles that drive our commitment to retail excellence

Data-Driven Excellence

We believe that every business decision should be supported by robust data analysis and evidence-based insights. Our commitment to analytical rigour ensures that our recommendations deliver measurable results and sustainable growth.

Privacy & Compliance

Customer data protection is paramount in everything we do. We maintain the highest standards of GDPR compliance and data security, ensuring that all analytics processes respect customer privacy and regulatory requirements.

Partnership Approach

We view our client relationships as true partnerships, working collaboratively to understand unique business challenges and develop customised solutions that align with strategic objectives and operational realities.


Retail analytics expertise

Our Expertise

CloudHub Novaes specialises in the complex intersection of retail operations, customer psychology, and advanced analytics. Our team brings together diverse expertise areas to deliver comprehensive solutions.

Advanced Analytics

Machine learning algorithms, predictive modelling, and statistical analysis techniques tailored for retail loyalty programme optimisation.

Customer Behaviour

Deep understanding of customer journey mapping, segmentation strategies, and engagement pattern analysis across retail touchpoints.

Business Strategy

Strategic consulting expertise in retail operations, programme design, and revenue optimisation methodologies.


Our Professional Team

Experienced professionals dedicated to your success

Managing Director

Strategic Leadership

Oversees all client engagements and strategic direction, ensuring delivery of exceptional analytics solutions that drive measurable business results.

Lead Data Scientist

Analytics Innovation

Develops advanced machine learning models and analytical frameworks specifically designed for retail loyalty programme performance optimisation.

Senior Retail Analyst

Industry Expertise

Brings deep retail industry knowledge and translates complex analytics into actionable business strategies and implementation roadmaps.

Customer Experience Specialist

CX Optimisation

Focuses on customer journey analysis and engagement optimisation to enhance loyalty programme experiences and retention rates.

Technical Integration Manager

Systems Integration

Manages data integration projects and ensures seamless connectivity between various retail systems and analytics platforms.

Client Success Manager

Client Relations

Ensures ongoing client satisfaction and success through dedicated support, regular performance reviews, and continuous optimisation recommendations.


Our Achievements

Milestones that reflect our commitment to excellence

Industry Recognition

Recognised as a leading analytics provider in the European retail sector, with particular expertise in loyalty programme optimisation and customer retention strategies.

Compliance Excellence

Maintaining the highest standards of GDPR compliance and data protection, ensuring all client projects meet stringent European privacy regulations.

European Reach

Successfully delivering analytics solutions across multiple EU markets, understanding diverse retail landscapes and regulatory environments.

Innovation Leadership

Continuously developing new analytical methodologies and frameworks that push the boundaries of retail loyalty programme performance measurement.

Partner With Analytics Experts

Ready to transform your retail loyalty programme with advanced analytics? Our experienced team is here to help you unlock the full potential of your customer data and drive sustainable business growth.